Design and software, from brand to system.
I’m Agustin Torbidoni. I design and build the software a business runs on, from the brand to the systems it uses every day, with AI where it helps and a person making the call.
From design to system
I come from product design: more than 8 years in branding and design. Today, through Thoma, my software studio, I take the work all the way to the system the business uses every day.
I work from Córdoba with clients across Latin America, the United States and Europe, in Spanish and English. For several of them I’ve handled more than one part of the business: the brand, the website, the store and the internal tools, designed as one ecosystem.
Services
What I can take on, end to end.
Custom systems
Sales CRMs, admin panels and operations dashboards for the day-to-day of the business.
Websites
Company and service websites that bring in inquiries through WhatsApp.
E-commerce
Online stores with catalogue, collections and cart, built so that buying is simple.
Automation
Processes that run on their own with the business’s data, like turning a medical schedule into social posts.
Brand
Complete identities, brandbooks, logos, packaging, editorial and social content.
Clients
One client, many pieces.
How I work
Show it working, don’t promise.
I define the interface before building, with options to choose from. That’s why my systems don’t look like generic templates.
My projects are public demos with sample data you can try in one click. Clients use the product before they buy it.
Every task is a closed spec: AI agents build it in parallel and nothing reaches production without my approval. More speed, without losing control.
I use AI to save work, not to replace people’s judgement.
My proposals lay out scope, stages, costs and responsibilities in plain language, so anyone knows what they get and when.