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Brand—2024
Overview
Freelanders is a community for learning and working as a freelancer. The system brings together a modular seal built from its initials, four colours with their own meaning and a verbal identity to speak with one voice everywhere.
What’s included
01
Visual identity
Wordmark, FT seal, palette and typefaces.
02
Verbal identity
Personality, tone of voice and key words.
03
Brandbook
A 21-page guide with rules and applications.
